MicroTouch Partners with BlueStar, Inc. to Distribute its Leading Capacitive Solutions Across the Globe
FOR IMMEDIATE RELEASE
Holland, Michigan (April 13, 2021) MicroTouch™, the world’s leader in capacitive touch systems, today announced it has finalized a partnership with BlueStar, Inc. a leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions.
The strategic partnership enables MicroTouch to further expand its global reach, while streamlining delivery of its leading capacitive product lines, including its new Slim Line Kiosk Series and AiO Series of Android Touch Computers. By partnering with BlueStar, MicroTouch will gain access to more than 16,000 unique resellers looking to find the latest and most trusted technology available today.
“With BlueStar’s strong purchasing power and global distribution capabilities, combined with our storied history and culture of innovation, MicroTouch is poised to make deeper inroads in its key markets across the globe,” MicroTouch Vice President of Channel Sales Bill Nulf said. “We look forward to working closely with BlueStar and providing its vast customer base with unmatched, factory-direct products for users in the casino gaming, retail, hospitality, healthcare and financial industries—all backed by world-class capacitive display technology.”
“We are excited to announce a new partnership with MicroTouch, and we will immediately commence distribution of their touch-based technology solutions,” said Mark Fraker, BlueStar Vice President of Marketing. “MicroTouch’s 30+ years of leadership in interactive devices will empower our resellers with their digital solutions across many verticals including, retail, hospitality, healthcare, gaming, financial, and industrial. We look forward to advancing our relationship with MicroTouch as more and more of our resellers add digital interaction devices to their solutions.”
From wall mounts and desktops to embedded solutions, MicroTouch offers flexible capacitive solutions built for a variety of high-use applications—with the ability to withstand harsh conditions while retaining high-performance levels. Combining low-power consumption and high-performance computing, MicroTouch computer systems also feature an ultra-slim aesthetic and a simple plug-n-play functionality for easy integration into new or existing applications.
MicroTouch was the first company to patent and commercialize Capacitive Touchscreens, back in 1982. Since then, the industry icon has remained the standard-bearer for capacitive solutions and continues to push the industry forward with its entrepreneurial spirit and ingenuity. MicroTouch combines nearly 40 years of industry knowledge, coupled with a cutting-edge manufacturing process, to provide touch solutions for well-known electronic devices and kiosk integrators in the financial, hospitality, medical, retail point-of-sale and industrial markets.
Driven by a history and culture of innovation, MicroTouch™ is a global leader in the touch solutions market. The Holland, Michigan-based company has been at the forefront of capacitive leadership for nearly 40 years, offering a broad product mix of components, monitors and touch computers, with the highest efficiency and flexibility in the industry—via regional engineering, local customer support and global warehousing capabilities. MicroTouch remains the standard-bearer for interactive device development and capacitive solutions, providing unsurpassed touch solutions and service to customers worldwide.
BlueStar™ is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support.
For more information visit www.bluestarinc.com